For teams who’d rather be selling

Your CRM should feel like a great assistant, not a second job

Dear Team is a CRM you just talk to. Tell it how the call went, and it writes everything down, puts the quote together and keeps an eye on the deadline for you.

DTDear TeamTuesday, 9:41ONLINE
Tell it what happened…↑
MORE TIME SELLING
+20%

of the week goes back to real conversations instead of filling in cards

QUALIFIED MEETINGS
×3

more meetings booked once the busywork around incoming requests is off the team’s plate

TO GO LIVE
1 day

it asks about your business and sets itself up, no consultants needed

Estimates from pilot rollouts and industry research on CRM adoption
WHY CRMS DON’T STICK

Classic CRM doesn’t work, even though you’ve already paid for it

Somewhere between 40 and 80% of CRM rollouts fail, fully or in part. The reason is always the same: the system wants people to adapt to it, while the actual selling keeps happening in email, chats and calls.

SALES REP

Deal data never makes it into the system

Hours a week go on filling in cards, and most of what matters still stays in email and chats. Requests arrive as photos, voice notes and scans, and someone types them up by hand.

SALES TEAM

The next step gets lost in the thread

Agreements are scattered across chats, and deals sit in one stage because nobody remembers what comes next. Before a meeting, the customer file gets pieced together from five places.

HEAD OF SALES

The report is out of date before it’s finished

It gets glued together from the CRM, messengers and spreadsheets. You can’t see which deals have no next step, whose quotes are about to expire or why the forecast moved.

OWNER

Weeks of rollout, and the team still goes back to Excel

Classic CRMs do a hundred things when you need ten. Setup takes weeks and an integrator, and after launch people quietly drift back to spreadsheets because it’s easier.

This is what the old way costs you

20%of a rep’s week spent updating the CRM
79%of deal data never reaches the system
Weeksto get a single quote out the door
3-5tools holding pieces of the same customer
HOW IT WORKS

The interface is a conversation. The screens with numbers are still there.

Type in the web app, forward it in a messenger or just say it out loud. It picks up the context, finds the data and does the job, instead of telling you which button to press.

DTDear TeamWeb appONLINE
What needs my attention in sales today?
10:42
Went through the whole pipeline. Three deals have no next step, two quotes expire today, and one customer has been waiting for a reply for four days.
NEEDS YOU
Granite Supply - $32K quote expires todayDavis
Northline Tech - no next step for 9 daysMiller
Delta Logistics - waiting for a reply since FridayDavis
Extend the quoteSet a next stepWrite to the customer
Answered in 8 seconds
Request_Granite.jpg
09:14
What do I do with this?
09:14
It’s a request from Granite Supply: 12 items, 10 of them in your catalogue. Looks like a repeat order - in March they took the same list with a 7% discount. I can put the quote together on the same terms.
DRAFT DEAL
CustomerGranite Supply
At list price$24,600
Items with no match2 of 12
Create the dealBuild the quoteAsk the customer
09:15
0:12
VOICE NOTE
The Brown deal - we talked about a discount. Put together a $32K quote and lead with the integration.
TRANSCRIPT
Found the thread from 14 August: 10% off if they pay within a week. Took your quote template and current prices, and added a section on the integration. The draft is ready - send it to Brown?
WHAT IT PULLED TOGETHER
The thread and what was agreedemail, messengers
Quote template and current pricesfrom the system
Task to check the payment+7 days
Send to the customerOpen the draft
17:03
Type or say what you need…↑
A DAY WITH DEAR TEAM

Five things that eat your week

Each one now takes a sentence instead of an afternoon.

01

Nobody has to chase the deadline

Right now tasks get buried in chat threads, and you usually hear about a missed deadline from the customer.

You hand out the work in normal words. It gets written down with an owner and a date, and reminders go out. If Friday comes and nothing arrives, you hear about it.

Nothing slips quietly.

Remind Miller the warehouse report is due Friday, and set me a task to review it Monday morning
Created task #204 for Miller: warehouse report, due Friday 6:00 pm. Reminders on.Created task #205 for you: review the report, Monday 10:00 am.If Miller doesn’t submit by Friday, I’ll escalate to you on Monday.
Customer needs a quote for these items - urgent
✦photo + voice note attached
Pulled 5 SKUs from the photo; the voice note says shipping is urgent.Matched them against current stock and drafted a $34,000 quote.Review the pricing and send - link below.
02

A photo and a voice note turn into a quote

Right now someone decodes the request, digs through the price list and types the quote by hand. That is half a day.

Just forward whatever the customer sent. It gets read, checked against stock, and the quote comes back ready for your eyes.

You answer while they are still deciding.

03

When someone leaves, the clients stay

Right now the agreements and the history sit in one person’s head and phone. Whoever takes over spends weeks piecing it back together.

Every call and message is saved as it happens, so the next owner reads the whole story in ten minutes.

The relationship belongs to the company.

Our rep Smith is leaving. Save all his client agreements so I can hand his portfolio to a new hire
Exported all of Smith’s data: 47 deals, 132 clients, 89 tasks.Tagged them “handover” and prepared a per-client digest with the last touchpoint and next step.Ready - just assign the new owner.
Show me May sales for product A, broken down by rep
Product A - May 2026Davis $14K · 5 deals · 42% winMiller $8.5K · 3 deals · 31% winSmith $23K · 8 deals · 57% winTotal $45.5K, +18% vs April. Worth a look: 70% of Miller’s deals stall at the quote stage.
04

The number, while you still need it

Right now “how did product A do?” means opening the CRM, a spreadsheet and two chat threads.

Ask in one sentence and you get the answer in about ten seconds, plus whatever looked odd in the data.

You decide on this week’s numbers, not last month’s.

05

Walk in already knowing where things stand

Right now people skim old chats in the taxi and still miss the one open question that matters.

You get one short brief: the history, the open deals, the documents and anything new about the company.

Customers can tell you did the homework.

Meeting with TransLogistics tomorrow - put together a brief and the conversation history
TransLogistics brief2 active deals: #342 ($31K quote, awaiting signature a week), #356 ($13K offer sent)Last touchpoint 3 days ago - discount on a large order. Key contact: Michael Brown, decision maker.News: new branch opened in Austin - purchasing may expand.Suggest discussing the discount and whether the order is tied to the new branch.
WHAT IT CAN DO

Ten skills that cover a sales team’s day

Each one works from the web app, a messenger or by voice. There is nothing to program or set up in advance: it works from your email, chats, calls and documents.

CAPTURE01

A deal from a voice note

Say how the meeting went, in your own words. The card is filled in and the next step is set.

  • Picks out amounts, dates and terms
  • Shows what it understood before saving
CAPTURE02

Sorting out a request

Photo, scan, voice note or a list of part numbers - it works out what the customer actually needs.

  • Matches items to your catalogue
  • Flags what’s out of stock
CAPTURE03

An assistant in email and chats

Picks up context from the conversation and keeps the cards up to date by itself.

  • Updates the deal after every email
  • Drafts replies to the customer
PREPARE04

Quotes

Picks the items, fills in the template and builds the quote for this particular customer.

  • Uses current prices and stock
  • Remembers the terms you gave them last time
PREPARE05

A brief before the meeting

A profile of the decision maker from your own data and public sources.

  • Role, interests, every past contact
  • Company news and buying signals
PREPARE06

Customer summary

Everything the system knows about the relationship, in one request.

  • Thread history and deal status
  • Open questions and promises made
CONTROL07

Tasks and deadlines

Hand out work in a sentence. It creates the task, assigns it and watches the date.

  • Reminds the owner ahead of time
  • Tells the manager when it slips
CONTROL08

Stuck deals

Finds what has stalled and suggests what to do, rather than turning a row red.

  • Spots deals with no next step
  • Tracks quote and payment deadlines
INSIGHT09

Answers to any question

“How much did product A make this quarter?” Ask it the way you’d ask a colleague.

  • Summary, table or chart, your call
  • No dashboards to set up
LAUNCH10

Sets itself up

Asks about your pipelines, fields and roles, then shapes itself around your business.

  • First useful result in 5 minutes
  • A working routine within the hour
BEYOND THE TEN

Teach it new skills in plain words

The ten above work out of the box. Anything else your team adds itself: describe the routine the way you’d explain it to a colleague, and it becomes a skill the whole team can use. No spec, no waiting in line for IT.

“When a dealer sends a request, check stock and draft the quote on the dealer price list straight away.”
That is the whole setup for a new automation
A MONTH IN

This is what a day looks like when the system keeps the records

9:10

A plan for the day instead of a pile to dig through

The head of sales opens Dear Team and sees today’s list: who to call, which quotes to send, which deals need a push. Work through it and the rest of the day is free for the things that move the business.

12:30

An answer about the business in ten seconds

“How much did product A make this quarter?” “Which of Miller’s deals are stuck?” The answer comes back with numbers and breakdowns, with no reports set up in advance.

17:45

The new hire is selling in week one

Every thread, agreement and file has been in the system from day one. A new person gets up to speed in hours rather than months, and is on their first deals by the end of the week.

WHAT’S DIFFERENT

This is not a CRM with a chatbot bolted on

5 min

To first value

It asks a few things about your business and moves your data over itself. No integrators, no rollout project.

0

Buttons to learn

The interface is a conversation, so there is nothing to teach anyone.

1

Place everything lives

Chats, calls, files and numbers in one place, so nobody has to check five tools to answer one question.

Classic enterprise CRM
Lightweight sales CRM
Philosophy
A platform for every task
Messaging and pipelines
Sell instead of typing
Interface
Crowded with buttons and tabs
Visual, but hand-entered
A conversation, by chat or voice
Time to first value
Weeks to months
Hours to days
Under an hour, on your own

It lives where your team already works

Nobody has to open one more tab.
MessengersEmail & calendarTelephony & call transcriptsStock & ERPSpreadsheetsYour current CRM Ask about your stack
WHO IT’S FOR

Built for sales teams like yours

  • 3 to 15 people selling
  • Long deal cycles and terms that differ for every customer
  • Requests come in by email and messenger, often as photos and voice notes
  • Quotes are still put together by hand
  • Customer info is spread across a CRM, Excel, email and chats
PRICING One price per user. AI included.

No separate bill for model usage and no setup fee.

Setup and launch1 day
Integrators and consultantsnot needed
New skillsdescribed in words
Get pricing for your team

What teams usually ask

Do we have to leave our current CRM first?

No. We import contacts, deals and history from whatever you use now. Most teams keep both open for a couple of weeks and then stop touching the old one.

What is the agent allowed to do on its own?

As much or as little as you want. Out of the box it drafts, logs and reminds. Sending a quote, changing a price or closing a deal can each wait for your approval.

We’re a small team - is this overkill?

Usually it is the other way round. Small teams feel the paperwork most, because there is nobody to pass it to. There is nothing to set up and nobody to hire to run it.

Where does our data live?

In your own workspace, separate from other customers and encrypted on the way in and at rest. We never use it to train shared models.

Is there still a normal interface to look at?

Yes. Pipelines, deal cards and dashboards are all there when you want to look. You just never have to fill them in yourself.

Bring one real request

In twenty minutes we turn an actual request from your inbox into a deal and a quote. You see the result, not a slide deck, and there is nothing to prepare.

Thanks, we will get back to you within a working day.
20 minutesThat is the whole call. No briefs to fill in beforehand.
Your own dataWe take a real request or thread and show what comes out of it.
One dayThat is how long launch takes if you decide to try it for real.
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